La-Z-Boy
Re-Design

I came in to lead this project from the User Experience role. Throughout the project, we ran Stakeholder interviews, ethnographies, .... United WholeSale Mortgage is a Morgate loan provider. They are the largest. what sets them apart is that they work closley with Loan Officers across the US and don't have a business unit that sells directly to the end borowwers. They are privatley owened by their CEO and their company culture was a very impressive open enviroment with a sports culture. They were a joy to work with, believing in never pointing fingers and being calm and steady through big project chalenges.This was working with a detroit based company which I probably went in and out of the detroit airport 5-6 times over the course of the project. We delt with their marketing and Engineering team with final presentations to the CEO Mat Ishbia as the final oversight.The concept coming into the project was to take a set of tools that set the client apart to their logged in active customers, and bring some of that power and usefulness to their homepage. We strived to create a portal that everyone in the mortgage industry would have as their go-to destination on the web.Working with third parties, non-common cms, banking rules, project turnover, tight deadline, confluence, site architecture, module system, open questions for requirements gathering, .


Additional Client work available upon request & in person.